How do I find a SWOT analysis?
The following three databases contain SWOT analyses:
MarketLine Advantage analyses over 30,000 companies, with SWOT analyses for the largest 2,500. Search for the company in question (e.g. Microsoft Corporation) and if successful, will display SWOT Analysis under ‘Table of Contents’.
Passport - search for your company (e.g. Sara Lee Corp), then click on ‘Company Profiles’ under ‘by Analysis’ on the left side of the results page. Click on the top entry of the results list, then on ‘SWOT – Sara Lee Corp’ under ‘Table of Contents’.
Business Source Complete - search for your company (e.g. Starbucks). On the left side of the results page click on ‘Show more’ under ‘Source Types’, this will then reveal ‘SWOT Analyses ’.